I started my work journey in 2014 from a start-up!
I was the first recruit of that company and worked as a Business development executive.
I started my work journey in 2014 with big corporate ambitions, but in 2017 a jazz and contemporary class at Twist N Turns quietly rewrote my story. What began as a sabbatical became a permanent chapter — not just as a student but as part of the team working to grow this incredible dance family.
Every day at Twist N Turns reinforces why dance communities matter. The energy, the creativity, the genuine passion that flows through every class and every studio — it makes the work feel like more than just a job. My main goal remains the same: to help this dance family grow as big as possible.
Having worked in a start-up gave me a lot of exposure and advantages, but the journey ended in 2016 due to company failure.
After that, I joined the Forum group as a Marketing executive. My major work involved interactions and marketing with all the brands present in all the 3 malls - Forum courtyard, Forum Belur, and Forum Jamshedpur. That journey didn’t go for quite a long period.
Later in 2017, I joined Twist N Turns as a jazz and contemporary student under Tapash sir. The whole motive was to take a sabbatical but I guess that was not what was written in store for me.
As soon as I approached my 2nd week of dancing, Sir got to know about my marketing background and offered me the job.
Since then, I have been working as the Public Relations Manager for all 6 studios of Twist N Turns. There are a lot of things I have learned and still continue to do…
The main goal is to make this dance family as big as possible!
Pallavi’s Journey at Twist N Turns
From Marketing to Dance
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Frequently Asked Questions

How did Pallavi Gupta first come to Twist N Turns?
Pallavi joined Twist N Turns in 2017 as a jazz and contemporary student under Tapash sir, initially intending a short sabbatical from her marketing career — but quickly found that dance had other plans for her.
What is Pallavi Gupta’s professional role at Twist N Turns?
She serves as the Public Relations Manager across all 6 Twist N Turns studios in Kolkata, combining her extensive marketing background with her passion for the studio’s dance community.
What is Pallavi’s professional background before Twist N Turns?
Pallavi worked as a Business Development Executive at a start-up and later as a Marketing Executive at the Forum Group, managing brand interactions across three malls in Kolkata and Jamshedpur.
Which dance styles does Pallavi practise at Twist N Turns?
Pallavi studies jazz and contemporary dance, two styles she discovered and fell in love with after joining Twist N Turns in 2017.
How can I find out more about classes or opportunities at Twist N Turns Kolkata?
Twist N Turns is always growing its community! Whether you want to dance or explore other roles, call 98310 18015 or visit any of our 8 Kolkata locations to start your journey.
Like Pallavi, you never know where a single dance class might lead — book your free trial at Twist N Turns today and call us on 98310 18015 to take that first step.